We talk a lot about the "before" and the "after." The day someone quit their job. The month they hit six figures. The aesthetic reel of their perfectly balanced life. We love the stories where someone goes from burnt out to blissful in a single, clean transition. But we rarely talk about the season I'm in right now. The messy middle. It's that strange, uncomfortable space where you've outgrown your old way of working, but you haven't quite mastered the new one. On paper, thin

Every price you set carries meaning. Not just about the service you provide, but about the life you’re choosing to live alongside it. Whether consciously or not, your pricing reflects what you’re willing to protect: your time, your energy, your presence, and the parts of your life that don’t show up on an invoice. The Question Behind Every Price At its core, pricing asks one quiet but powerful question: Does this business allow me to live the life I want? If the answer is no,

Boundaries often get a bad reputation in service-based businesses. They’re framed as rigid. Cold. Unfriendly. Especially in work built on care, connection, and relationships, boundaries can feel like something that distances you from clients. But boundaries aren’t about pushing people away. They’re about bringing yourself back into the center of your business. Why Boundaryless Businesses Burn People Out Without boundaries, everything becomes personal. You answer messages late

There’s no shortage of advice telling business owners to “just believe in their worth.” Be confident. Own your value. Charge like you mean it. But here’s what rarely gets said out loud: You can believe in your worth completely and still feel deeply uncomfortable charging premium. That discomfort doesn’t mean you’re insecure. It usually means your business isn’t yet built to support the price. “Confidence can’t carry a price your business isn’t built to support.” Why Confiden

There’s a kind of tired that rest doesn’t fix. You can step away for a day, clear your schedule, even remind yourself how grateful you are for your business — and somehow, it still feels heavy when you come back. Not chaotic. Not overwhelming in the obvious sense. Just heavy. Like every task requires more emotional effort than it used to. That feeling is easy to mislabel as burnout. But more often than not, it’s misalignment. “A business doesn’t feel heavy because you’re doin

Hey love, let's talk about something real. You started your beauty business because you have a gift—and that gift deserves to be compensated fairly. You didn't start it just to work endlessly for little return and end up with total burnout. But somehow, you’ve become a 24/7 concierge, right? I see you. You're trying to enjoy a rare Saturday evening, but then your phone buzzes. It's a client. "Can you squeeze me in tomorrow?" or, "What are your prices again?" You know the dril

It's Not About Being Mean, It's About Being a CEO You are an artist. You are a service provider. And yes, you are a human who genuinely cares about your clients. That’s why that sinking feeling hits every time you have to send a text about a cancellation fee or a no-show policy. It makes you feel like the "bad guy," right? You worry about client backlash, that hurt one-star review, or losing a client forever. So, what happens? You let it slide. You eat the cost, sacrifice the

It’s Okay to Feel Shaky—But It’s Time to Stop Guessing You’ve poured your heart, soul, and hard-earned money into your craft. You've taken the advanced courses, sourced the best products, and your work is flawless . But then it happens: A client, who just seconds ago was raving about your work, pauses, looks at the price, and says, "Hmm, that's more than I expected." Instantly, your confidence—the kind that makes your hands steady and your work beautiful—plummets. Your mind r

We’ve all been there. A new client messages you, full of excitement about booking, and then it happens. They ask for your price. In that split second, your palms get a little sweaty. You find yourself typing out the number, maybe adding an extra exclamation point or an emoji, and then immediately following it up with a line like, “...but I can give you a discount since it’s your first time!” or “...it’s a bit high, I know, but it takes a long time.” You just caught yourself a

Hey love, let's talk. You’re talented, you invest in the best education, and your clients leave feeling incredible. Yet, you’ve hit that painful wall: a client is comparing your exquisite $150 volume set to a $65 deal down the street. It’s a gut punch that makes you doubt everything. If you're tired of guessing your prices, struggling with client retention, and feeling like you’re constantly undercharging just to compete, I see you. This isn't about being "expensive"—it's abo

Ever caught yourself doing it? A client gushes over their new set of lashes or that perfect brow shape, and what do you say? "Oh, thanks, it was nothing!" or "I got lucky!" It's an easy habit to fall into. Maybe you think it sounds humble, or perhaps you worry that too much  confidence will scare clients away. But deep down, it’s about a little voice telling you that your skills aren't worth the luxury price tag you know  you need to charge to survive. You're exhausted, your

Oh, honey. I see you. You’re staring at your perfectly crafted price list—the one with the numbers that finally reflect your skill, your products, and your training. You’re about to hit 'publish,' but your stomach is doing flips. A tiny, mean voice whispers, “Who do you think you are? That’s too much. You’re a fraud. They’re going to find out you don’t deserve this.”  That feeling? It's imposter syndrome pricing, and trust me, every single luxury lash artist and top esthetici

Mother’s Day is supposed to be your moment—but let’s be honest, it usually ends up being about everyone else. This year, we wanted to...

If you’ve ever found yourself eating cold dinner at the end of a long day, we see you. If your self-care looks like folding laundry while...

Hey girl, are you thinking about getting lash extensions? Let me tell you, they are a game-changer! But before you commit, there are a...